Tuesday, January 11, 2005

Annoying Rich-media Flash Ads

Pissing people off is not a great way of creating customer loyalty.

I don't know about you, but if im reading a particular page/website... there is usually a good reason for it, and i don't particulary like that web page being hijacked by some oversized and loud Flash advert.

When will advertisers realise that sticking a big ad in front of your customer is not going to convince them of much at all... except maybe installing software to disable it... Who worries about pop-up ads anymore?

If advertisers really want to convince us to buy something, they need to start using more passive marketing methods... Take for example, Google Ads, its highly targetted and doesn't piss people off.